Sunday, December 16, 2012

A Tangled Wed - Media Ad

We live in an age where digital technology is key to surviving; we Google, YouTube, Facebook, poke, search, tweet, pin, and post minute-by-minute accounts of what happens in our everyday lives.  The above movie poster shows how we have become chained to our phones, hyper-connected to the devices meant to make our lives easier.  I can hear the narration now for the trailer.

Next summer, Baldowski Films in association with Media Literacy Productions brings you the next phase in suspense.  Imagine a world where the technology that normally relies on us for survival suddenly becomes in charge.  Don't hit send just yet, because you are in... A Tangled Web!

            We have become so tangled up in our technology that we sometimes forget about the real world happening around us.  As a media psychologist it is important to understand how we use our technology, but also to make sure that our technology is not taking over our lives.  As an experiment when creating the above poster I took a week and examined not only my own behavior with my technology but also those around me. 

            For me, Facebook and Yahoo News were the first two things I looked at before getting out of bed.  I needed to see what I missed in the few hours I was away from my phone while sleeping.  During lunches, those around me would text, tweet, and update statuses online instead of talking to the company sitting in front of them.  I found that I and many around me had become so attached to our mobile devices that it was hard to break free of the chains we head placed on ourselves by using the device.    Jason Gilbert of the Huffington Post wrote, "We are totally, hopelessly addicted, so much so that there is now even a term for a fear of losing one's phone: nomophobia."

            When plugging my phone in to charge one night and having to step away from it because the battery was dead, it had me asking:  Who's really in charge?


Gilbert, J. (2012, April 16). Smartphone Addiction: Staggering Percentage Of Humans Couldn't Go One Day Without Their Phone. Breaking News and Opinion on The Huffington Post. Retrieved from

Lesonsky, R. (2012, March 23). Nomophobia, Fear Of Being Without A Mobile Phone, On The Rise: Survey Says. Breaking News and Opinion on The Huffington Post. Retrieved from

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